Senior Tourism Professional – Madrid
SUMMARY
Driving high spending national, European and non-European tourism footfall to our pan-European client’s Spanish Centre – maximising exposure, participation and business leverage within the Travel Industry. A senior management role this includes:
- Strategy Development & Management – defining and implementing the Tourism Strategy for the Centre.
- Partnership Marketing & Relationship Building – across the Travel Trade incl. inbound tour operators.
- European Travel Trade Press – incl. working with PR agencies to develop content for Trade Press Releases.
- Trade Shows / Sales Missions & Trade Tools – incl. developing tools and managing relevant areas of website.
- Analysis - incl. establishing partnership ROI and maximing use of B2B database.
- Consumer Driven Marketing – working closely with the marketing teams.
- Additional responsibilies - incl. developing partnerships with local groups and Chambers of Commerce etc.
ESSENTIAL SKILLS & EXPERIENCE
Minimum 8 years proven Travel Industry knowledge, demonstrating:
- Excellent knowledge of regional, national and international tourism activities and resorts.
- Experience of working in the international professional tourism environment and of high class tourism markets.
- Experience in targeting inbound and outbound tour operators, with established networks.
- Connections with key official industry bodies and travel associations.
- Broad European experience.
- Strong leadership skills and a highly organised, team player.
- Commercially driven with a sound knowledge of marketing and advertising.
- Fully computer literate – Outlook, Word, Excel, PowerPoint, the Internet.
- Good communication skills, able to communicate and influence at all levels.
- Excellent presentation skills with presence and a broad, cosmopolitan mindset.
- Willingness to travel abroad as required.
- Fluent Spanish and English.
An excellent package is offered for this highly rewarding and challenging role.
For further information please contact: Eleanor.Bannister@esptalent.com