Online Brand Protection – European Marketing Specialist - Paris

A leading International Internet Company with an established presence, our client provides an Online Brand Protection service (OBP) which is supported by over 10 years experience in the domain and search engine marketing sector.  Following continued growth, a new role has been created: European Marketing Specialist for the OBP product, offering innovative strategies to protect the brand on the Web and all the tools required to manage, optimise and promote a company’s presence on the Internet.  

THE ROLE

Working in the Sales & Marketing department and as part of the OBP Sales Advisory Team, you will be responsible for:

• Defining the marketing plan in the countries where the OBP service is marketed.
• Effectively contributing to achieving the sales budget leveraging the available marketing tools, including websites, email marketing, channel sales etc. (Review of navigation patterns with a view to increase sales leads, OBP channel redesign, creative briefs and copywriting.)
• Interact with external publisher and event managers to manage acquisition campaigns (ppc, events, magazines, etc) aiming at lead generation and new customers acquisition.
• Creation of datasheets and sales collaterals.
• Email marketing campaigns: Design and execution, and analysis of campaign results.
• Supporting sales and administrative staffs to define and implement targeted marketing initiatives.
• Supporting the definition of product price lists in the countries where the OBP service is marketed.
• Events Management (organization, logistics, preparation of marketing and sales collaterals, invitations, post event campaigns etc.)
• Coordination of the above activities in all the countries where the OBP service is marketed. 

ESSENTIAL REQUIREMENTS

Minimum of 3 years online marketing experience, ideally in a B2B environment.

• Fluent French and English. 
• Good knowledge of Microsoft Office Suite, and knowledge of Content Editing Software is valued (basic HTML).
• Ability to work effectively in international environments, coordinating people’s work remotely and liaising effectively with diverse audiences including senior level executives.
• Good Project Management skills.
• Proven Copywriting skills.
• Results driven. 

A competitive package is offered for this exciting opportunity. 

Please contact:  Eleanor.Bannister@esptalent.com